theREMODA is proud to announce our partnership with StyleScan!
“TheRemoda says its differentiation point is offering quality customer service, with an e-commerce experience that’s paramount to its customers who are buying vintage Chanel. Sizing has changed dramatically in the last hundred years, so luxury consignment customers can greatly benefit from seeing a style on a model of their same size.”
According to theRemoda founder Olya Dzilikhova. “Having inventory in so many sizes isn’t always compatible with a photoshoot, which is why a lot of online resale platforms display garments on mannequins.” The RealReal and Vestiaire Collective did not respond to requests for comment on plans to invest in digital dressing services.
According to Dzilikhova, the consignment industry has always been limited, in terms of online visualization. And yet, as with all e-commerce, presenting the best online customer experience is key to customer retention. As StyleScan offers a range of 12 different body types and skin tones, digital models can make the resale market more inclusive, as well. StyleScan plans to expand to 50-100 models that include trans and disabled people in the next year. StyleScan’s conversion rates show that consumers are more likely to make a purchase when they identify with a model. Its partner brands include U.K. fashion brand Natasha Zinko, multi-brand luxury retailer Odds Concept and jeweler Millianna. Milliana, for one, increased its conversion rate to 44% in the month after launching StyleScan models.
Check our website theremoda.com and explore how vintage pieces fit you!